Live with Joan & Melissa Rivers
Client: TV Guide
Programming: Joan & Melissa Rivers @ the Oscars
Goal:
Allow viewers to interact with Joan & Melissa Rivers during the Red Carpet Show.
Solution:
Joan & Melissa Rivers are famous for their Red Carpet interviews before the Grammys, the Oscars and the Golden Globe Awards. In order to involve viewers during the Oscars, TV Guide had Melissa Rivers prompt viewers to text in their answers to various polls and trivia questions. All results were pushed live on-air after the commercial breaks.
Technology:
Motricity's interactive messaging and campaign platform provided all the technical aspects of the promotion including direct carrier connections, billing integration, SMS text messaging to 200+ million mobile users, and real-time reporting to allow real-time, on-air results.