Palm Software Connection Case Studies
Motricity’s Fuel platform lays the foundation for the full potential of Palm’s Software Connection storefront.
Customer: Palm
Product: Software Connection
Challenge
The mobile market is expected to reach 3 billion users by 2009. Moreover, the vast majority of users are now aware that their handheld devices are far more than just day planners and address books. Today they’re demanding content — a wide variety of content delivered quickly and efficiently. The challenge for device manufacturers is to deliver on these demands, today and tomorrow.
Solution
The answer is the Palm Software Connection storefront, powered by Motricity’s Fuel platform. Fuel is a turnkey, managed-services platform that addresses the complete lifecycle of mobile content, including sourcing, management, delivery and community engagement of branded content to mobile users. Fuel supports most major device types, manufacturers and content types.
Benefits
Motricity’s Fuel platform allows Palm to provide personalized customer accounts, allowing users to create and view wish and watch lists, to utilize recommendation tools and to search and sort more productively. Fuel allows Palm to reinforce its brand with differentiated content and to accelerate the adoption of that content with robust merchandising and marketing capabilities for maximized revenue.