America’s Choice Big Brother 6 Mobile Vote
Client: CBS
Programming: Big Brother 6
Goal:
Extend the CBS Big Brother 6 brand with viewers, allow viewers involvement in the show, and promote CBS’ wireless offerings.
Solution:
The first PSMS campaign by a major television network in primetime.
CBS and Motricity created and implemented a premium SMS campaign that allowed viewers to change the course of the Big Brother 6 show. During one episode, viewers were prompted to vote on who they would like to see go back inside the house. Check out the video to see how this campaign was implemented and prompted on–air.
Once the vote was received by Motricity, our campaign technology and messaging returned a WAP link to allow one free Big Brother 6 house guest wallpaper for the first paid vote. Additional wallpapers were available for $1.99 through a web and WAP storefront.
Technology:
Motricity's campaign technology and messaging provided all the technical aspects of the promotion including direct carrier connections, premium SMS, WAP push, web and WAP storefront.