Get Rich with The Apprentice Mobile Vote
Client: NBC
Programming: The Apprentice
Background:
The Apprentice was already one of the most popular shows on NBC, not to mention all of network TV. On the show, real-estate tycoon Donald Trump offers a dream, six-figure salary job to the winner of the competition, featuring men and women ages 22-38 from all over the world. Working with Motricitys’ Campaign Manager, NBC aimed to make the show even more popular and interactive for viewers.
Goal:
NBC gave home viewers a chance to weigh in on “The Donald’s” decision, and also feel like they were part of the competition. By giving viewers the chance to interact with the show and “Get Rich With Trump”, NBC and Motricity were able to bring the excitement of the boardroom to living rooms across America.
Solution:
During the Eastern, Mountain, and Pacific airings of The Apprentice, viewers at home were prompted on-air to vote on which candidate they thought Trump should fire in that evening’s show. Viewers could either text in their vote or vote online. For 99 cents per vote, viewers were automatically entered in the “Get Rich With Trump” sweepstakes for a chance to win $10,000. Near the end of the show, the voting results were posted on-air and Trump announced which candidate America voted for. Then, one lucky participant was chosen to “Get Rich With Trump” — the winner’s name and hometown were announced live on-air! Both the SMS and online portions were managed by the Motricity team.
Technology:
Motricitys’ Campaign Manager provided all technical aspects for this promotion ensuring reliable message delivery and live television synchronization. With direct carrier connections, billing integration, premium SMS services, real–time results and multiple time–zone scheduling, The Apprentice provided a whole new interactive medium for NBC viewers.